Lizzie Atkinson: Digetex Brief

'Join the team, enjoy the tour and embrace digital print and all the creative

freedom that it offers!

A word of warning : Please don’t create a sea of photoshop styled prints, I’m

looking for, as are your potential employers unique TALENT not photoshop

quick fixes.

Your work should include, sketchbook, hand drawings, still life or photography

and multi - layered media. Think…..painted over drawn prints, sewn hand

drawings and video.

Please mix it up, go out side of the box and create something refreshing and

inspirational.

Your prints must be suitable for application onto buildings, furniture, fashion

and Interiors.

Think BIG……HUGE….VOLUME…..SCALE…CONTRAST.'

I wasnt sure what to expect from Unit X but after the initial briefing, I realised it would be nothing like last year! I have chosen 'Print & Pattern' within College 2 and I'm so happy I did. We have been given a brief from Digetex; a print company based in Manchester. Digetex are classed as converters, they put a design or idea into end use. They work with a range of Clients, from designers like Matthew Williamson, to anyone who wants their own fabric samples printed. They also help with designing; if someone has an idea but doesn't necessarily have the skills, they can work with the clients to produce the prints they envisage. We also learnt more about their product range and their large customer base including one off purchasers and contract clients such as Hotels.

Looking around the Digetex studios opened my eyes to the world of work within design. The studios were only small, yet the character of the company shon through! Mood boards covered the walls and sample swatches stood out within a sea of colour. We had a tour of the factory with an explanation of how everything worked and what every machine was used for. The key thing I took from the visit was to make yourself unique; create your own handwriting.

'Join the team, enjoy the tour and embrace the digital print and all the creative freedom that it offers'