The Customer

My work is designed for women’s wear as I feel I have a better eye for the composition of print for women than men. I think I’ve always wanted to design for women as I’ve loved the idea of wearing my own prints! In the past however, this has restricted my design ideas as I’ve mainly been making my decisions based on what I would prefer. Nevertheless, over the past year, I’ve realised that this is unrealistic, as my prints won’t sell if I’m not designing for an audience.  I feel I’ve come out of my own bubble as I see more what’s around me in the fashion and textiles industry. This has helped my designing as I’ve focused more on research and trend forecasting, which has then pushed my ideas further. I can imagine my prints of the cut of a women’s wear; I design my prints with the style of garment in mind and the material used.

The Cultural Clash collection is for the woman who dares to be bold, has an eye for colour and cut of a garment and also feels confident in bold, exciting prints. Seeing my designs on a potential garment pushes me to make it a reality. Fashion is a key part of the majority of peoples lives; it can express personalities or even hide someone as they feel they need to be portrayed a certain way, therefore wear certain garments. I want to be part of that; I want my designs to be worn to express someone or help to give confidence in everyday life.

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