I've been looking at the trends for spring/summer 2014 and I love the themes! There are so many floral trends: dark & dense florals, painterly florals, quirky florals and shadow palms. The florals that stand out to me are the quirky and painterly florals; it would be interesting to work with different paints, from soft water colour to harsh acrylic and then experiment with them in a more abstract way, to get the "quirky" look. Last project I touched on the idea of zooming in to my print so it slightly blurs and creates a abstract, textured look, therefore it might be interesting to look at that in more detail.
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Lele Rose pre-summer 2014
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| Hussein Chalayan pre-summer 2014 |
Looking at the s/s 14 catwalks, the overall trend that stood out for me was the 'Cultural Prints'. The trend highlighted pop colour, graphic duo-tone and Indian- inspired prints.
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Mara Hoffman spring/summer 2014
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| Roberto Cavalli spring/summer 2014 |
I have explored the theme cultural prints before, however in a different way; I focused on traditional African tribal designs, therefore I feel it is important to approach the topic from a different angle. I’m going to take two different cultures and create new and interesting designs: a cultural clash! Indian and Persian textiles design and art generally have a softer approach compared to pop art; so to combine these two themes will capture a exciting mood that will then be transferred onto fashion prints. Pop culture is all about being bold and daring, however Indian art is subtle and elegant and this challenge to use both these themes within the same work has inspired me to choose the theme ‘Cultural Clash’. I will experiment with shape, colour and composition taking inspiration from both cultures, thriving on the challenge of the ‘Clash’.
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